Finding the right creators
Follower count is not market fit. Brands need creators with credible audiences, relevant content behavior and the right cultural voice.
Global Creator Marketing Agency for Chinese Brands Going Global
EncoreInfluence
Creator Marketing for Chinese Brands Going Global.
Encore helps Chinese brands build global relevance through creator strategy, creator discovery and fully managed TikTok, Instagram and YouTube campaigns.
TikTok · Instagram · YouTube
Creator story / 01Live take
Product in real life
Beauty · Short-form · US
Behind the campaign
Creator + Brand + Audience
Real peopleLocal relevanceGlobal growthCreators make brands understoodReal peopleLocal relevanceGlobal growthCreators make brands understood
01 / Markets
United States · Europe · Middle East · Southeast Asia
02 / Platforms
TikTok · Instagram · YouTube
03 / Industries
Technology · Beauty · Lifestyle · Smart Home
04 / Capability
Strategy · Discovery · Campaign Management
01The challenge
Global attention is easy. Local trust is not.
Bridging culture and language
Global campaigns lose meaning when communication, local nuance and creator expectations are managed without market context.
Managing complex execution
Outreach, negotiation, briefing, production, approvals, usage rights and publishing require one accountable operating team.
Turning activity into learning
Campaign reporting must explain which creators, narratives and content formats are creating real audience response.
02What we do
Strategy to screen. One agency team.
Professional creator marketing services built around market understanding, human judgment and accountable campaign execution.
Human judgment / Active
01Creator discovery
02Audience matching
03Content review
04Campaign optimization
03Encore Creator Intelligence
Data finds the signal. People make the match.
We use data to narrow the field, then apply market knowledge and human judgment to evaluate creator fit, content behavior and relationship potential.
Not a software product. A disciplined operating capability used by our strategy and campaign teams.
Explore Creator Intelligence04Selected campaign stories
Brand. Creator. Content. Outcome.
TEMU
Campaign / 01United States
Always-on content acquisition
TEMU
1,000+Content assets sourced
TikTok Shop · Instagram Reels
6+ months
Creator contentLive
500M+Total Reels views
E-commerce / United States / Always-on content acquisition
TEMU
1,000+Content assets sourced
- Challenge
- Fast content consumption created constant demand for native, high-performing assets. The team needed to identify proven content, negotiate commercial rights and maintain a stable supply across product categories.
- Creator Strategy
- Build a screening system around TikTok Shop sales content, evaluating category relevance, content performance and paid-media fit before securing rights for assets with clear commercial potential.
- Execution
- Performance-led content screening · Creator outreach and rights negotiation · Content review, editing and delivery · Matrix publishing and authorization management
- Outcome
- 1,000+ Content assets sourced · 260+ Peak monthly volume · 500M+ Total Reels views · 10+ Product categories
SHEIN
Campaign / 0230+ markets
Global creator partnerships
SHEIN
100+Creators activated
TikTok · Instagram
Always-on
Creator contentLive
30+Markets reached
Fashion / 30+ markets / Global creator partnerships
SHEIN
100+Creators activated
- Challenge
- With many established creator relationships already in market, the opportunity was to uncover brand-fit fashion creators who had not been overused and could still deliver strong cost efficiency.
- Creator Strategy
- Build distinct creator pools across womenswear, accessories, fashion and childrenswear; verify prior brand collaboration, then screen for content style, audience quality and growth potential.
- Execution
- Global creator discovery · Collaboration-history checks · Outreach, seeding and commercial management · Briefing, review, publishing and reporting
- Outcome
- 100+ Creators activated · 10M+ Total views · 30+ Markets reached · 100+ Published content pieces
SHEGLAM
Campaign / 0310 markets
Precision creator partnerships
SHEGLAM
≤15Actual CPM
TikTok
Ongoing partnership
Creator contentLive
310K+Top video views
Beauty / 10 markets / Precision creator partnerships
SHEGLAM
≤15Actual CPM
- Challenge
- Every product line brought different skin, hair, content and market requirements. The program needed fast local matching, rigorous content review and a strict CPM benchmark.
- Creator Strategy
- Maintain specialized beauty, makeup, hair and lifestyle creator pools, then screen each brief by product fit, audience relevance, content behavior and cost efficiency before activation.
- Execution
- Product-specific creator proposal · Outreach, negotiation and seeding · Briefing and content quality control · Publishing, reporting and agile reinvestment
- Outcome
- ≤15 Actual CPM · 25% Below target CPM · 310K+ Top video views · 20K+ Top engagement
05How we work
From strategy to learning. No gaps between.
One accountable operating team from creator strategy to campaign reporting.
01
Strategy
Define the market, audience and creator role.
02
Brief
Turn brand truth into a clear content territory.
03
Discovery
Evaluate audience, authority, format and cultural fit.
04
Relationship
Manage outreach, negotiation and alignment.
05
Content
Oversee production, rights, review and publishing.
06
Learning
Turn campaign signals into the next action.
06Ways to work together
Start with the business moment.
Defined professional engagements, shaped around your market, objective and timing—not off-the-shelf packages.
01
Market Entry Campaign
Test creator-market fit and build local relevance when entering a new market.
02Product Launch Program
Coordinate creators, content and campaign timing around a new product launch.
03Always-on Creator Partnership
Maintain an ongoing pipeline of relevant creators, content and campaign learning.
04Multi-market Campaign Management
Run one creator program consistently across multiple priority markets.
07Why Encore exists
Products travel fast. Trust does not.
Encore exists in the distance between Chinese product ambition and global audience understanding. We connect brand truth with creators, formats and cultural context that make it credible locally.
Integrated agency
Strategy, creator judgment and campaign execution stay connected.
China fluent
We understand the ambition behind the brand.
Market grounded
Local behavior shapes every recommendation.
Culture connects / People translate
08Insights
What the work is teaching us.
Creator Discovery
How to Find Overseas Influencers: A Cross-Market Screening Framework
A practical framework for finding and screening overseas influencers by audience geography, content history, credibility, cultural fit and commercial readiness.
13 min read
China Brands Going Global
How Chinese Brands Use TikTok Creators to Enter Global Markets
A practical framework for using TikTok creators to test positioning, build local trust and scale overseas market entry.
8 min read
Creator Marketing Strategy
How Much Does Influencer Marketing Cost in 2026?
Understand the cost drivers behind global influencer campaigns, including creator fees, usage rights, operations, production and paid amplification.
9 min read
09 / Start a conversation
Ready to make your brand understood?
Tell us about your product, priority market and timing. We will help define the right creator marketing engagement.
Market / Objective / Timing
Creator strategy / Campaign execution
Send us your brief