+Beauty · 10 markets
SHEGLAM
Match fast-changing beauty launches with culturally relevant creators across Europe, the Americas and Australia while protecting performance efficiency.
- Program
- Precision creator partnerships
- Duration
- Ongoing partnership
Precision creator partnerships
SHEGLAM
TikTok
Ongoing partnership
+Case study summary
SHEGLAM creator campaign, in brief.
Encore Influence supported SHEGLAM with product-specific TikTok creator partnerships across 10 markets. Beauty creators were matched by product suitability, audience credibility and cost efficiency; the approved case record reports an actual CPM of 15 or lower, 25% below the target CPM, with 310K+ views and 20K+ engagement on the top-performing video.
Content evidence
Creator frames, in market.
Real campaign content stays visible at its native scale—evidence, not decoration.
Reported campaign outcome from the approved Encore case collection.
+Challenge
Every product line brought different skin, hair, content and market requirements. The program needed fast local matching, rigorous content review and a strict CPM benchmark.
+Strategy
The strategic move.
Maintain specialized beauty, makeup, hair and lifestyle creator pools, then screen each brief by product fit, audience relevance, content behavior and cost efficiency before activation.
+Creator selection
Who carried the story.
Beauty creators were selected market by market for product suitability and audience credibility, with active reinvestment into profiles and formats that demonstrated efficient response.
+Execution
01Product-specific creator proposal
02Outreach, negotiation and seeding
03Briefing and content quality control
04Publishing, reporting and agile reinvestment
Source note: Performance figures supplied in the approved Encore TEMU, SHEIN and SHEGLAM case collection, version 16.
+Related expertise
Related market, service and category context.
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