+Fashion · 30+ markets
SHEIN
Find fresh fashion voices for a mature global creator program and turn them into a consistent pipeline of native fashion content.
- Program
- Global creator partnerships
- Duration
- Always-on
Global creator partnerships
SHEIN
TikTok · Instagram
Always-on
+Case study summary
SHEIN creator campaign, in brief.
Encore Influence supported SHEIN with an always-on fashion creator program spanning more than 30 markets. The work focused on finding untapped creators, checking prior brand collaboration and managing outreach, seeding, briefing and reporting; the approved case record reports 100+ creators, 10M+ total views and 100+ published content pieces.
Content evidence
Creator frames, in market.
Real campaign content stays visible at its native scale—evidence, not decoration.
Reported campaign outcome from the approved Encore case collection.
+Challenge
With many established creator relationships already in market, the opportunity was to uncover brand-fit fashion creators who had not been overused and could still deliver strong cost efficiency.
+Strategy
The strategic move.
Build distinct creator pools across womenswear, accessories, fashion and childrenswear; verify prior brand collaboration, then screen for content style, audience quality and growth potential.
+Creator selection
Who carried the story.
Untapped fashion creators were sourced and assessed market by market, balancing aesthetic fit, audience relevance, collaboration history and commercial feasibility.
+Execution
01Global creator discovery
02Collaboration-history checks
03Outreach, seeding and commercial management
04Briefing, review, publishing and reporting
Source note: Performance figures supplied in the approved Encore TEMU, SHEIN and SHEGLAM case collection, version 16.
+Related expertise
Related market, service and category context.
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