+E-commerce · United States
TEMU
Turn proven TikTok Shop content into an always-on Instagram creative pipeline for the US market.
- Program
- Always-on content acquisition
- Duration
- 6+ months
Always-on content acquisition
TEMU
TikTok Shop · Instagram Reels
6+ months
+Case study summary
TEMU creator campaign, in brief.
Encore Influence supported TEMU’s United States content acquisition program by identifying proven TikTok Shop assets, negotiating creator rights and preparing selected content for an always-on Instagram Reels pipeline. Across 6+ months, the approved case record reports 1,000+ sourced assets, a 260+ peak monthly volume and 500M+ total Reels views.
Content evidence
Creator frames, in market.
Real campaign content stays visible at its native scale—evidence, not decoration.
Reported campaign outcome from the approved Encore case collection.
+Challenge
Fast content consumption created constant demand for native, high-performing assets. The team needed to identify proven content, negotiate commercial rights and maintain a stable supply across product categories.
+Strategy
The strategic move.
Build a screening system around TikTok Shop sales content, evaluating category relevance, content performance and paid-media fit before securing rights for assets with clear commercial potential.
+Creator selection
Who carried the story.
Creators were selected from content already demonstrating product clarity and audience response, then evaluated for category fit, native storytelling quality and suitability for Instagram distribution.
+Execution
01Performance-led content screening
02Creator outreach and rights negotiation
03Content review, editing and delivery
04Matrix publishing and authorization management
Source note: Performance figures supplied in the approved Encore TEMU, SHEIN and SHEGLAM case collection, version 16.
+Related expertise
Related market, service and category context.
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